Social media marketing, sometimes referred to as digital marketing or e-marketing, is the process of using social media platforms where people create social networks and exchange information to enhance a business’s online visibility, boost sales, and improve website traffic. Social media’s unmatched potential in three key marketing domains connection, interaction, and customer data is what powers social media marketing. In addition to giving businesses access to a previously unattainable level of client interaction, social media offers an astounding array of channels through which to reach target audiences, ranging from microblogging services like X to content platforms like YouTube and social media sites like Facebook.